Dicover the magical world of jewelry and fashion and make your most beautiful dreams come true.
B2C Jewels, established on the unique idea of making online purchase of jewelry easier, has grown to become one of the largest and most respected online jewelry stores. It is backed by a family which has been in the diamond industry as renowned wholesalers from the past 20 years. With an extensively vast range to select from and a strong infrastructure backing, you are sure to find your perfect jewelry piece.
A family-owned business based in New York City for over 30 years, Effy has built a reputation for unrivaled quality and flawless craftsmanship, with a sense of individuality captured in every design. Famous for the use of vibrant colored gemstones, each one-of-a-kind collection offers something for everyone and the opportunity to mix and match to create a look that’s all your own – one that will transport you from the everyday.